A good foundation for any marketing plan is an email newsletter. That’s because email is still an effective tool. You don’t necessarily have to be selling a product. You can use a newsletter to promote your website, blog, podcast or whatever else you’ve got up your sleeve.

The purpose of a newsletter is to inform. Whether that means informing potential customers about a new product or letting followers know that you have something new for them, the core purpose is the same. So the answer to “who needs a newsletter?” is anyone who needs to communicate with an audience. An email newsletter is also an effective way to stay in touch with your customers, readers or listeners. This is to remind them you are there and to bring them back to your website.

There are many email marketing companies out there such as Constant Contact, MailChimp, Aweber and a dozen others. One thing they have in common is a rich set of tools to simplify managing your list and sending email.
To find a free option and one that integrates into WordPress, here again, there are several options, and We’ve chosen to focus on the “Newsletter” plugin.

Let’s install it and I’ll show you around.

• Log in to your WordPress admin panel.
• In the left column navigation mouse over the “Plugins” link and click the “Add New” link.

• In the “Search plugins” box, enter “newsletter.”

• Find the Newsletter plugin and click the “Install Now” button.

• Click the “Activate” button.

Adding a Newsletter Sign up Form to Your Site

To add a newsletter sign-up form into the sidebar or footer of your WordPress site or to add the form, click the “widget settings” button.

• In the “Active Widgets” section, scroll down to the Newsletter entries and click “Newsletter” or “Newsletter Minimal.”

• Click the “Add Widget” button.

Our example site theme doesn’t use a sidebar, so the only option is “footer.” For themes with a sidebar, you will be able to choose where you wish the newsletter form to appear.

• Complete the options for the subscription form.

• Here’s what the Newsletter form will look like in the site footer.

• And here’s the Newsletter Minimal form.

You may want to visit the Newsletter documentation link and bookmark it for later reference. There is a lot of customization you can do to make sure your mailings look and sound the way you want them to.

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