With 41 percent of the web powered by WordPress, the open-source software commands the bulk of the CMS market share followed by Drupal and Joomla. A blessing for non-coders, WordPress websites can be set up in a few hours, the requisites being just a domain name and hosting. That’s not to imply that WordPress is a sparse solution for a website. WordPress powers websites from hobby blogs to the biggest news sites such as Quartz, BBC, Time and probably your business site too.

What we will be exploring here is

• How WordPress can serve as an information & marketing tool, a marketing medium, and even as a CRM/CMS platform with proper tool integrations
• See how it hosts full-fledged applications and powers big names in several industries
• Learn about how businesses can create their unique brand with custom-built plugins and themes

There is virtually no limit to its capabilities given its integration with APIs. You can upgrade your hosting as your business scales, and your website becomes more resource-intensive.

Custom Plugins for Custom Business Features (Secret Sauces)

A WordPress blog has numerous functions. However, you might want to get a particular function or a feature specific to your blog that stays irrespective of the theme changes you make. That’s the time to get a custom plugin coded for your website.

Custom functionality plugins also come in handy when you require changing your site’s design. This involves making changes in the theme while retaining all the functionalities of your old theme.

Following are some of the case studies that provide a better idea about how powerful WordPress is in the development, migration, and above all, customization of your website:

Why Choose a Custom WordPress Theme?

WordPress themes go a long way to determine the functionalities, features, and also limitations of your website. Custom WordPress themes are designed keeping your specific needs in mind. They provide all the necessary features and functionalities that you need and none that you don’t. They make your website unique in terms of design and also give your brand an identity.

This case study on improving Brand Presence for US Based Energy Solution Company can be taken as a reference here. Though it is an expensive option compared to a plethora of ready-made WordPress themes available online, if you are looking forward to converting your business into a brand, it is a key point to consider.

WP Marketing for Scalable Marketing Solutions

With the increase in the amount of the audience online, most businesses have adopted the digital mode of marketing. Whether it is a bakery or an auto parts store, your WordPress website can be a complete marketing solution for your business.

With over 50,000 plugins, you can be sure to be able to implement your marketing strategy through your WP website. Whether it be tracking website analytics, testing headlines, or building landing pages, you have a plugin for everything.

1.WordPress SEO

Most businesses choose WordPress to build their website as it is one of the most SEO-friendly frameworks. There are quite a number of plugins to help you take care of your SEO.

• WP Smush: Large images are a critical thing that leads to slow loading times causing visitors to ‘bounce’ off your website. WP Smush compresses your image size and simultaneously maintains the image quality.
• Yeost SEO: Yoast SEO plugin makes handling all your on-page SEO seamless. It also generates an optimized sitemap for your website. Yoast enables you to add perfect title tags and meta descriptions as they are considered as the important ranking factors in SEO.
• W3 Total Cache: It reduces site load time by leveraging features like content delivery network (CDN) integration.
• Schema Rich Snippets: The All in One Schema Rich Snippets plugin configures rich snippets by easily inserting the rich snippet code into any website.
• Broken Link Checker: Broken Link Checker automatically analyses your posts to reveal the broken links directly from your dashboard.
• SEMrush Plugin: The SEMrush plugin helps you create great content that can easily be optimized to ensure high visibility.
• Schema Markup: This plugin allows you to create content that appeals to Google by adding appropriate context. It also enhances visitors’ experience by providing them with useful content.

2.Website Design

In addition to SEO, your website design is a single point that can make or break your business purpose. Design defines the persona of your site. A good design leads to a good user experience and acts as a visual aid. Here are some latest WordPress Website Design Ideas and Inspirations for your reference.

Being mobile-friendly is another primary necessity for websites, accounting for over 54 percent of the internet traffic in Q1 2021. A good design combined with great content is the perfect marketing tool your website can use.

3. Landing Pages

Landing pages are a key component in a marketing campaign. They are very effective conversion tools even if you are selling a product or a service. Whether you drive traffic through organic or paid methods, if your traffic lands on your product landing page, the probability of it converting increases.

Landing pages use all the elements of copy and marketing quite efficiently to give you a great conversion factor. You can easily create a landing page in WordPress using Page Builder by Site Origin.  It has a drag-and-drop interface, making it easy to use without any technical know-how.

4. Branding through Content Marketing

Content marketing is the use of content—text, audio, video, and images—to market your business, product, or service. Just like this blog. Content can be educational, informative, entertaining, and so on. Content helps you connect with your customer by providing solutions to their problems and helping them accomplish a task or learn something new. This creates an indirect appeal of your brand to the users who later might become customers, refer their friends, or share the content on social media.

WP Development for Scalable Website Needs

Some of the biggest brands in the world use WordPress for implementing specific features on their website to enhance the overall User Experience. You can experience this when you go through the websites of popular companies, including The Walt Disney Company, Fortune, Microsoft News, Toyota Motors Brasil, The Mozilla Blog, Sweden’s Official Website, Katy Perry, TED Blog, and more.

Also, there are WordPress-powered websites that tackle millions of hits per month. So, you can assuredly rely on WordPress given your traffic stats don’t exceed the mentioned ones!

      1.WP with APIs for All Tech Frameworks

APIs are amazing tools for a WordPress site. In simple terms, an API is a piece of code that lets your website connect with external services such as other applications, devices, servers, etc. WordPress integrates with REST APIs,  which allows it to communicate with just about any site or web application.

However, this might require someone with coding know-ho (and it might also inflate your budget).

2.WP for Scalable Digital Ecosystem Connectivity

From personal blogs to huge companies, WordPress is the go-to resource for their website marketing needs. All top CRM solutions integrate with WordPress.

Since your website is hosted with a hosting provider, the resources available to your website depend on it. The website uses CPU, RAM, and storage space for its operation. In addition to this, your hosting provider also might equip your website with services such as SSD storage, CDN, SEO, and email marketing tools.

As your business and your website grow, the visitors to your site increase, and there might be times that see a spike in traffic, e.g., a sale event or when you run paid campaigns. There are varied options at your disposal to handle such an event. You might want to upgrade your hosting.

Managed WordPress hosting is where the provider provides diverse features to manage, secure, and speed up your WordPress site. There are also options of switching to Dedicated Server hosting or Cloud Hosting for large organizations with considerable traffic.

HOW ARTIFICIAL INTELLIGENCE IS CHANGING WEB DESIGN AND WEB DEVELOPMENT?

The internet has evolved a lot from its beginning days. Earlier the internet speeds were quite slow and the websites consisted of simple text-based web pages with no formatting. Gradually it incorporated several elements like typography, images, videos, and various other types of files.

This has been made possible with the gradual advancements of internet technologies and internet speed. Nowadays, the internet is easily accessible on mobile devices as well. It reaches on different platforms like mobile, smart homes, IoT devices, etc. has made a vast amount of information about a person.

Earlier making websites was quite complex and you had to work on code level to design a website, and you need to have a proper idea of the web technologies like HTML, CSS, JavaScript, and much more such tasks. Each of the pages had to be coded individually and thus large size websites were not possible. In case of a single change like a change in the address, URL, navigation, etc. you need to update on every page. But with the gradual changes, it became possible to make changes in a single location after which the changes would be available anywhere on the website. Then the CMS grew in popularity which was then followed by the drag and drop web development technology. Out of the latest technologies that have been in work nowadays is Artificial Intelligence (AI).

Every one of you must at some time have used the websites that are powered by AI without you having the slightest idea about the same. In case you do not agree, just go through some of the best websites that you use on a regular basis and how it uses artificial intelligence. There are changes that in the not so near future a number of websites will be powered by AI.

What is AI (Artificial Intelligence) and its Use in Web Development?

Artificial Intelligence is an area of computer science to create intelligent machines that work better than humans. It combines a number of goals like problem-solving, reasoning, knowledge representation, planning machine learning, natural language processing, motion and manipulation, perception, social intelligence, creativity, and general intelligence. Massive research is being carried out in this field by major tech giants like Google, Amazon, Apple, Microsoft, Tesla, Boston Dynamics, Adobe, etc.

This field has impacted the web development field as well. Ranging from web development services to web design, design images, content development, search engine, product suggestions, etc. are automated with the help of AI. Hence it is necessary to get an idea of the same to know the latest trends. This has crossed the beginning phase and is expected to change the web design and development massively.

Web Design Can Improve with AI

Not all web designers are developers and vice-versa. But it sometimes happens that you are great at web development, however, you lack the designing skills. Artificial intelligence solves this concern. Most of the developers are of the opinion that is one heck of a job to design basic layouts and templates for their web pages.

For simplifying these tasks, a number of AI tools, including virtual assistants are available to help you simplify the entire design and development process.

AI virtual assistants are capable of creating personalized content combining brand, design, layout and content that the user expects by thinking and asking questions from the user perspective and then acquiring content that represents these answers well, a customized experience is offered.

It covers every other aspect of design, such as basic photo editing skills, including trimming, implementing image recognition. This mainly helps in creating image elements by understanding, learning and analyzing neighboring pixels. All that a web developer needs to do is to train their machine to think and act in terms of a designer.

AI Trends in Web Development

Now as a web developer, image designer, content writer, and some others associated with the web development industry you might be wondering, should I worry about the same. Before getting into this question it is necessary to get an idea of its current status. Then you can decide for yourself if you should do so or not.

Irrespective of the fact that it is being used in a number of websites, huge developments is necessary to make it mainstream. Even with the launch of the AI web development platforms, it has not been able to provide the human touch and feel. However, with the rate with which the innovations in AI is taking place, one cannot foresee when it may be able to provide nearly perfect websites. Who could have thought that the AI can design images and write novels with little or no output? In such a case one can simply keep the fingers crossed and watch as the time progresses.

If you own a business or are planning to start one, it is futile to wait for the AI to reach its full potential. In order to get the best web design, make sure that you choose BMW which provides the best web development services in India. The projects are delivered on time and are priced reasonably thereby providing you the feeling as if the website is designed by the AI itself. The website is beautifully designed and is unique as per your business and do not appear copied from some website as is the case in AI developed websites.